One Day Conference
September 26, 2024
Huston-Tillotson University, 8:00 a.m. - 3:30 p.m.
Thank you for attending!
Thank you to all of our attendees for your interest and support!
Attendee Resources
AFP Austin's annual One Day Conference will equip fundraisers of all levels of experience and from all types of organizations with the knowledge and connections needed to create change in their work, lives, and community. The conference offers robust CFRE crediting, and attendees able to choose from sessions with subject matter experts who will offer guidance and advice specifically relevant to them based on organization size, development team size, and years of experience.
This year's event, titled Elevate Together: The Power of Fundraising, is intended to empower fundraisers and nonprofit professionals with the tactile, timely, and relevant education they need to create a big impact in their community.
Education sessions offered during the event will fall within one of the following areas:
Integrating IDEA (inclusion, diversity, equity, and access) and belonging into fundraising systems and teams: Creating a culture of belonging and implementing IDEA (inclusion, diversity, equity, and access) principles into teams and systems is imperative to the future of fundraising. AFP-GAC is looking for sessions that highlight opportunities for Austin-area fundraisers to explore and learn “better practices” to operationalize IDEA and belonging work into their teams.
Old Meets the New: How to succeed in fundraising with traditional and new strategies: An evolving philanthropic landscape requires innovation and traditional relationships building skills. AFP-GAC is looking for sessions that highlight traditional techniques and modern methods that can be implemented into new and innovative fundraising strategies that meet the needs of our local community. Prospective speakers should consider the questions, what is something tried and true that should always stay the same, what are some new ways that fundraisers should embrace, and how should technology be used to enhance foundational fundraising skills.
Creating Impact: Collaborative Efforts of Fundraisers, Nonprofits, Funders, and Community Leaders: Creating a culture of philanthropy in Austin and the greater Austin area takes EACH and EVERYONE. AFP-GAC is looking for sessions that offer insight and instruction into how nonprofits can work together internally across departments and externally across the community to create long lasting impact.
Breakfast Keynote (08:45-09:45AM)
Room |
Session Title |
Speaker |
Agard-Lovinggood Auditorium |
Leading from Every Chair: Boosting Productivity Through Self-Awareness and the Working Genius Framework |
Kristin Campbell, MPA, CFRE |
In the dynamic world of nonprofit fundraising, leadership doesn't only come from the top. Often, those in the second chair—mid-level leaders and managers—play a crucial role in driving productivity and fostering a positive organizational culture. This session will delve into the importance of self-awareness in leadership, emphasizing its ethical implications for the people we lead and those we serve. Using the Working Genius framework, which identifies six types of geniuses present in all work environments, we will explore how understanding and leveraging these geniuses can enhance fundraising efforts within teams, with boards, and in leadership dynamics. Participants will gain practical insights into how self-awareness in leadership can mitigate biases, create more inclusive and effective teams, and ultimately, amplify their organization's impact.
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First Morning Breakout Sessions (09:55-10:55AM)
Room |
Session Title |
Speaker(s) |
Davage-Durden Student Union |
The Art of Asking |
Mollie O'Hara Leach, Lisa Lee, and Carmine Salvucci |
Face to face solicitation is the most traditional and long-standing fundraising technique and arguably it remains the most important. While other sessions may focus on modern methods or implementing technology, the team at Beacon will walk you through the steps for successfully closing gifts face to face. This is where old-fashioned meets success! Anyone staff or fundraising volunteer will benefit from the scripts and role play exercises. Beacon will provide you with the exact words to solicit, negotiate, and close your next major gift! |
Room |
Session Title |
Speaker(s) |
Vaier Hall Conference Room |
Sincere Stories, Significant Impact: Ethical Storytelling for Nonprofits |
Catherine Ashton and Melinda Chow |
The words we use matter. The stories we tell have an impact. For many nonprofits, our stories are a critical currency: they are how we brand our work, shine a light on our successes, and draw in supporters. And, stories are also a critical way we integrate social justice into our fundraising - and overall culture and work.
This session explores how nonprofits of all sizes can integrate ethical storytelling into their work, and ground their organizational narratives in race, equity, and social justice. Participants will explore the ways in which we talk, teach, and practice nonprofit work can uphold harmful systems of oppression - or use their writing to further anti-racist, Community-Centric fundraising, and ethical storytelling principles. From word choices to storytelling, we’ll delve into how to deconstruct our narratives, and identify alternatives we can start using right away, including:
-Defining ethical storytelling and people-first language within the context of diverse missions and organizations; -Exploring case studies and examples of how organizations have applied principles into their work (and received funding) to illustrate the power of truthful, elevating storytelling. -Discussing how to move from the desire to incorporate ethical storytelling to tactics that can be applied to any mission, organization, or specific grant opportunity. This session will be facilitated using Liberating Structures practices to create an interactive learning environment that allows for all voices, learning styles, and processing styles to participate.
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Room |
Session Title |
Speaker(s) |
Agard-Lovinggood Administrative Building Classroom 110 |
The Responsive Maturity Model: 5 Digital Steps to Scale Donor Engagement |
Erik Tomalis |
Change is hard. And making systemic changes at your nonprofit that help build more personal relationships with donors at scale can feel like boiling the ocean. Effective fundraising today’s world requires increased team collaboration, integrated technology, and real-time data insights. The amount of change can feel overwhelming, and it’s difficult to know where to start.
Maturity Models are designed provide a structured approach to systemically leveling up your organization’s performance over time. The importance of a maturity model lies in its ability to provide an objective assessment of your organization’s current capabilities, as well as a roadmap for improving those capabilities over time. Maturity models are often used to benchmark your current level of maturity against industry best practices, and then identify areas for improvement.
The Responsive Maturity Model is designed to guide you, step by step, through the stages required to un-silo your data, increase team effectiveness, create personalized connections with each donor, and grow giving at scale.
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Room |
Session Title |
Speaker(s) |
Agard-Lovinggood Auditorium |
Capturing and Holding Attention |
Reesa Woolf, PhD |
Learn to use TED Talk Tips to capture and hold attention when you speak in-person and virtually to small and large groups. In this one hour session, "Capturing and Holding Attention," attendees will learn:
How to use the most up-to-date and proven skills in order to fundraise, lead and connect with other organizations.
How to polish presentation skills when speaking to larger and influential groups.
Additionally, they will learn an efficient and proven method to teach staff and clients how to improve their public speaking skills.
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Second Morning Breakout Sessions (11:05AM-12:05PM)
Room |
Session Title |
Speakers |
Davage-Durden Student Union |
The SPARK Blueprint: Empowering the Next Generation of Black Professionals |
Eric Byrd |
This session will highlight the Black Professional Alliance (BPA) SPARK Program. This project is designed to help supplement and ratify the support systems for Texas public universities in the wake of SB17. The primary goal is to restructure and sustain identity-based student programs, particularly those affected by the disinvestment in formally recognized DEI programs.
The program explores mentorship and advisory support aimed at fostering a welcoming environment for BIPOC students. The program will provide a framework for creating a sustainable community-support model for under-resourced student programming.
To accomplish this, SPARK leverages the initial dollars to attract additional investments from donors and sponsors committed to supporting inclusive and comprehensive educational experiences. This is a unique, collaborative, approach to fundraising for equity-centered student support programs.
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Room |
Session Title |
Speakers |
Agard-Lovinggood Auditorium |
Maximize Impact: Elevating Fundraising Success With a Donor Communications Strategy & Plan |
Jamie Matusek |
It’s no secret that nonprofits need strong fundraising plans, but how often does your organization review your specific donor stewardship communications plans and activities? Are you able to fully leverage and grow one-time donors into recurring donors? Do events provide a one-time “shot in the arm” but donations begin to fade over time? If you answered with “rarely, never, and no,” you are not alone! With nonprofits teams tasked with wearing multiple hats donor stewardship can often take a back seat and/or not have a solid plan in place to build longevity and referrals. There are many opportunities for marketing communications efforts to support this key initiative imperative to a nonprofit's success. In this session, we will look at tackling the keys to donor stewardship success. You’ll walk away with at least one idea to consider implementing into your organization this year.
Learn what we’ve heard from nonprofit leaders about their biggest challenges in donor communications planning Gain insights into the importance of segmentation of your donor groups Discover top communication tactics from digital to in-person focus areas to drive impact Learn about referral tactics to drive expanded donor audiences Dig in deeper than marketing plans, and look at your communications structure specifically for donor groups Learn how to review communications activities for each donor audience Discover how to fully leverage events with pre- and post-event donor stewardship activities Walk away with an outline for your donor stewardship communications plan
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Room |
Session Title |
Speakers |
Agard-Lovinggood Administrative Building Classroom 110 |
From Prospects to Partners: Cultivating a Thriving Donor Pipeline |
Moderator: Jasmine White Panelists: Erik Tomalis, Heather Henry, and Jayden Beatty |
In today's competitive fundraising landscape, cultivating a robust donor pipeline is essential for sustainable revenue growth. This session will explore effective strategies for identifying, engaging, and retaining donors, ensuring your organization thrives in its mission. We will discuss the critical role of a comprehensive Donor Relationship Management (CRM) system in streamlining these efforts. Participants will learn how a great donor CRM can enhance data tracking, personalize donor communications, and improve stewardship processes.
Join us for an interactive discussion that covers: Key elements of a successful donor pipeline and how to implement them. Best practices for leveraging CRM tools to manage donor relationships. Case studies showcasing organizations that have successfully transformed their fundraising efforts through effective CRM use. Whether you’re a seasoned fundraiser or new to the nonprofit sector, this session will equip you with actionable insights to elevate your donor engagement strategies and ultimately grow your revenue.
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Room |
Session Title |
Speakers |
Vaier Hall Conference Room |
Telling Your Financial Story-PNC |
Kate Bachey & Laura Villagran Johnson |
Our session on Telling Your Financial Story will equip audience members with a framework to tell their story in a way that showcases the financial picture and strengths of the organization. We begin with a high level overview of the nonprofit sector nationally, regionally, and locally, and some of the challenges facing nonprofit organizations today. From there, we walk through a 5-step framework that can be used at all levels of the organization to convey the purpose, track record, approach, impact and need of the nonprofit.
Attendees will benefit from the interactive session, coming away with ideas to enhance their “elevator pitch” as well as their case for support.
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Lunch Keynote (12:25-01:30PM)
Room |
Session Title |
Panelists |
Agard-Lovinggood Auditorium |
Amplifying Impact: Leveraging Advocacy to Elevate Fundraising and Drive Mission Success |
Senator Sarah Eckhardt, Laura Huffman, Awais Azhar, and LaRessa Quintana |
A panel of experts will advise attendees on how to amplify their voice in the community through advocacy (communications strategies, governmental relations, increasing public awareness, etc.) Session attendees should leave understanding the what, why, and how of advocacy work and how to implement the practice within their own agencies despite limited resources to do so. |
Afternoon Breakout Sessions (01:45-02:45PM)
Room |
Session Title |
Speaker(s) |
Davage-Durden Student Union |
Compassionate Communication and Connection Without Burnout |
Laura Jack |
Creating a culture of philanthropy in Austin and the greater Austin area requires the collective efforts of fundraisers, nonprofits, funders, and community leaders. This session offers insight and instruction on how to foster effective collaboration internally across departments and externally throughout the community, emphasizing the importance of compassionate communication and connection.
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Room |
Session Title |
Speaker(s) |
Agard-Lovinggood Auditorium |
Before the AI Leap: Building the Foundation for Effective Fundraising Tech Adoption |
Cat Ashton and Kim Caldwell |
Before the AI Leap: Building the Foundation for Effective Fundraising Tech Adoption
AI and automation tools are all the rage right now, and many nonprofits are wondering if - or how - to adopt them. The fact is, AI is here to stay, and can offer fundraisers a powerful, affordable and accessible tool. However, jumping into AI without a clear plan can lead to disappointing results. In this session, mega-nerds Cat and Kim will guide participants on what comes before using AI tools in fundraising and donor communications, from why you’ll always need meaningful messaging, to how to understand ethical concerns.
Participants will explore: How to identify what problems or opportunities AI can address within day-to-day fundraising strategies, rather than adopting tech for tech’s sake.; Why traditional fundraising practices still matter more than ever when adopting AI tools ; What ethical implications AI presents, and how to address them; and How to actually use AI tools day-to-day in new, unexpected ways.
Participants will leave with an idea of how to incorporate AI into their day-to-day fundraising and will have created a practical checklist of how to adopt the right tech tools for the right reasons.
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Room |
Session Title |
Speaker(s) |
Agard-Lovinggood Administrative Building Classroom 110 |
Next-Gen Philanthropy: Strategies for Successful Donor Engagement |
Maeve Riley and Claire Seifert |
Join us for an insightful session on engaging the next generation of donors amid the unprecedented Great Wealth Transfer. As significant wealth shifts to younger generations, it is crucial for fundraising professionals to understand the evolving landscape and harness new opportunities. In this session, we will dive into current data and trends that are reshaping donor behavior and expectations. Discover effective engagement strategies that resonate with younger donors, and learn about innovative fundraising practices that allow your organization to evolve with the times while staying true to your core values and mission. We'll also share valuable insights on the philanthropic landscape, offering a localized perspective on donor engagement. Whether you're new to fundraising or a seasoned professional, this session will equip you with the knowledge and tools needed to connect with the next generation of philanthropists in Austin. |
Meet Your 2024 One-Day Conference Chairs!
Lila and Jenny have been in fundraising cahoots since January 2020 when their paths first crossed at Communities In Schools of Central Texas. They were quite a team, working closely together to raise funds for emergency COVID relief and school supplies. After a brief professional bifurcation, they were gleefully reunited in April 2023 when Jenny returned to Communities In Schools for a second time.
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“The opportunity to work with Lila will always be too appealing to pass up,” Jenny says. “I knew this joint headshot would come in handy someday,” Lila says. Since 2020, this dynamic duo has worked hand in hand to raise millions of dollars for Central Texas students.
Lila and Jenny’s fundraising leadership journeys mirror one another. From development associates to development directors they have both crossed through many fundraising rites of passage. These experiences fuel their dedication to helping create learning and wellness opportunities for all fundraisers. Lila and Jenny are proud to be the 2024 AFP Austin One Day Conference Chairs and they look forward to learning alongside you on September 26th!
Find us on LinkedIn!
Lila Weatherly Rivera
Jenny Jensen
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Secure your Sponsorship Today!
Thank you to our 2024 One Day Conference Sponsors
Conference Underwriter
Virtuous
Breakout Session Presenting Sponsor
CCS Fundraising
Conference Scholarship Sponsor
Beacon Nonprofit Consulting
Breakout Session Sponsors
Giant Squid Group
PNC Institutional Asset Management
Lee + Associates
Kristin Campbell Consulting
RGK Center for Philanthropy and Public Service
Square One Consultants
Vendor/Exhibitor Sponsors
Qtego Fundraising Services
Bookminders
Event Supporters
Creative Kong
Sir Speedy
Mia the Event Diva
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